Across 20 global cities, thousands of active, well-reviewed local service businesses still have no owned web presence. This report quantifies the gap by city and industry — and translates it into addressable market value.
Built from a 5,000-business dataset scored on digital-gap signals — no owned website, reachable phone, third-party review footprint. Claims spot-verified against live web search before publication, so the dataset survives a buyer's first sample check. Produced end-to-end by IDA.